Who are we?

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Potteries MoneyWise is committed to tackling financial exclusion and acknowledges that Financial Capability training has a key role in this.


Potteries MoneyWise aims to enable social housing residents to have the confidence to take control of their finances and, in doing so, be able to access and choose the best financial products to meet their requirements.


Stoke on Trent is an area where financial exclusion is a big problem.  


In Stoke on Trent in 2010, the Financial Inclusion Taskforce estimated that between 30-50,000 people, approximately 20% of the local population in the “Potteries”, were experiencing the negative impacts of financial exclusion.  This means that they have no access to High Street or internet bank accounts, including debit card and direct debit facilities, and therefore pay a premium on, things like, utility bills.  They also have to rely on high interest borrowing and may become prey to illegal money lenders (Loan Sharks).

Reaching those most in need:  Potteries MoneyWise is a partnership funded project, we therefore have a range of partners who are keen for their customers to benefit from this project. 

Our partners include:


•    Job Centre Plus
•    Stoke-on-Trent City Council
•    Staffordshire Housing Association
•    Stoke-on-Trent YMCA
•    ARCH North Staffs
•    Voluntary Action Stoke-on-Trent
•    Stoke-on-Trent and Newcastle-under-Lyme Financial Inclusion Group (FIG)
•    Hanley Economic Building Society


Training materials
We have commissioned ‘bespoke’ training materials.  This is to ensure those in greatest need benefit from the project by adapting our methods of delivery and locations to suit beneficiary need.  Materials devised by Made of Money, Quaker Social Action